Sunday, June 23, 2013

Reliance Digital - Ushering in a new era of Digital Shopping.

The good and smart people at Reliance come up with something or the other to improve the lives of millions of commoners. After Reliance Wellness, Reliance Fresh, Reliance TimeOut, Reliance iStore and some of the brands that I'm forgetting Reliance Digital is their new venture. With the aim of providing end to end electronic solutions to the consumers this store (the one at Infinity Mall, Malad West, Bombay) is a one of a kind. 

Like any top class international store the entire store was divided into sections like IT, accessories, entertainment, mobiles, etc. It seemed like be in in the case of laptops or even camera's all sections of society were thought of. From entry level to mid-range to high end products all were there to purchase or just hold and experience. As an attention to detail, all products on display were labelled well and gave all the necessary information. 

The star attraction at the store was the Samsung gesture controlled TV. If it weren't for the price I would have picked it up. Unfortunately in an age when salary comes in like a snail and goes out like a rabbit you are left with no choice but to let things be. But the experience at the store did give me a feeling of ownership even though for a few minutes. On a lighter vein, married men will be happy that atleast the TV dances on their fingers :)

An interesting concept by the ever smart Reliance people is the Power Eye section which has the latest offers  and fast moving goods on display. This section is right at the entrance and is the first thing you'll notice as you walk in the store. 

If you ask me what different you will find at a Reliance Digital Store as compared to any other store. Then here it is.

1. Things are a bit cheaper. eg. The Lumia 920 costs Rs. 31,999 at Reliance Digital while at Croma which is just 200 meters away its Rs. 32,500. I compared the microwaves too and it was cheaper than what I saw elsewhere. Nice offers on the iPhone too.

2. Relaince Digital has its own brand called 'Reconnect' that comprises of a host of electronic equipment that we use in our daily lives, from home entertainment products such as televisions, multimedia speaker, DVD players to home appliances such as juicers, coffee makers, etc. They have partnered with the best in the industry to develop great products at affordable prices. 

3. Reliance Digital also has an in-house Reliance TimeOut corner where you can get your hands on music, stationery, accessories, etc. The Books section is one thing that caught my attention. Probably because I too am authoring a book which is due for publishing and should be out in a month's time. For more details on that visit www.neltondsouza.com

All in all, the Reliance Digital experience was a good one and promises to bring in a new era of digital shopping.
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Thursday, June 20, 2013

One love !


“Vodka or Tequilla, what would you like to have ma’am?” came a voice from behind. She turned around to see the extra smart chap who had offered her a drink. A young man with a good physique,  wearing branded accessories and a costly perfume, was standing behind Nishtha.

With raised eyebrows, she looked into his eyes not knowing what to say. She was lost in her thoughts until her friend Yati shook her shoulders trying to bring her back to present. “Oh yeah, sorry…..well….I would just have a light beer” she stammered. She was a bit surprised, well pleasantly surprised, that the guy she was keeping an eye at from over an hour, himself walked up to her and initiated a conversation. As she didn’t have enough courage to take the first step, she was impressed with the guy and realized that she had a crush on him.

Nishtha was a simple girl who was new to the city of dreams-Mumbai. She had come  to the city to explore herself. She stepped out that night just to roam around and experience the night-life of the city. Not knowing that it will turn out to be the most memorable night of her life.

“Hi , I am Suraj” he introduced himself. They soon got engaged into a conversation when suddenly Yati interrupted them “Hey Nishu, we are running out of time darling. We should get back home now” she said glancing at her watch. But Nishtha was in no mood to go home.

 “Why don’t you get going while I’ll come a bit later?” said Nishtha making pleasing expressions.  Yati gave her an angry look as she was concerned about her but she understood that her friend wanted some personal time. So Yati soon started heading back home leaving her friend at the disc.

Soon after having a nice talk these two free birds started to explore the sky, feeling the freeness of their souls. Late at midnight they were roaming in the streets of Mumbai, enjoying the sea view, feeling the cool breeze. Each moment spent, made them closer, emotionally as well as physically.

“Hey would you mind joining me for a cup of coffee? At my place, what say?” asked Nishtha. Which guy would let such an opportunity go. But well, Suraj wasn’t one of them. He insisted on roaming around. But soon, he realized that he could not resist such a pretty girl and so they drove the empty silent roads and reached her place.

In no time, his hands exploring her body and her arms were on his waist. Soon they were in each-others’ arms and hugging. The atmosphere was getting sensuous and their bodies were reacting to the passion inside them. The distance between them became lesser and they grew closer with each passing moment. The passionate  exploration of each others’ bodies reached a level higher than the ride to Heaven!

He landed kisses on her shoulders, waist, belly, and all over her body to completely enjoy the sweet and spicy flavour of hers. Biting, smothering, touching, cuddling, the passion just spread like a forest fire. And as it was reaching to its final destination, suddenly there was a clinch felt by Suraj. She was trying to push him away. Suraj was bit surprised by her reaction. “What happened? “ She was lost in her thoughts for two minutes and then said “I’m sorry but I can’t go any further. We should just stop it here only.”

“Arre dear, but what happened? You care to share? Is there some problem?” he was getting curious to know what was bothering. Nishtha , sitting on the couch with her legs folded, was lost in her own world. There was a long silence and both of them just sat beside each other and they seemed very far away . “Why did it have to be me? What was my mistake? Am I myself responsible for whatever happened that day?” Suraj was puzzled. He had so many questions in his mind. But keeping all those questions aside, he first calmed her n hold her hands. “Relax baby, relax….will u tell me what has happened?”

“Well, I want to share something with you.”

“Yeah Nishtha, go on. I’m all ears. But first relax”

“No I am fine. Don’t worry”

“Ohh no, I know what does a girl’s ‘fine’ mean. So common, go ahead. Am waiting to listen to you”

“It was a normal day at my college, going well as any usual day. We had our college fest coming soon. So we had list of tasks to be completed. My friends left one by one while I was busy with my part of task. It was late afternoon, around 4.30pm. I soon realised it was just me and one more guy left in the college premises. I, in a hurry, was busy completing my work as soon as possible, and was about to wind up when” She paused for a second. “when I heard a sound of the doors closing. Alarmed, I looked above to see the guy who was  the only person left, coming towards me. He held my hands tightly, stretched my arms, made me lay forcefully and……! He behaved like a wild animal. The moment was such a horror and a nightmare for me! “ and then she burst into tears.

“Relax relax……” Suraj just hugged her tightly and tried to calm her. “Don’t worry and relax dear,  I am here with you now. It wasn’t your fault. Some people are inhuman and behave like animals.Try to forget the dark days of your life and bury those memories in the past. I know it may take a lot of time but just try to do so. And I would never do anything against your will or something that may hurt you. So please don’t worry and relax for now.

They hugged and cuddled into each others’ arms and lay down beside for the rest of the night.

That was just the start of a real long relationship. Their love just grew more and more with every passing month and so did the trust. They knew from the very first moment that this was the right partner for them. Their inner voice made the right choice for them. They ended up being together for a life-time…..or maybe for their life-times !

PS: As its said, love stories are made in heaven! Well, why not…..after all this beautiful earth only turns into heaven for them. But along with it, there is also a dark side to this world, which we should not forget while we are busy enjoying the lovely part of it. In today’s world, it is very difficult to trust someone. But I would say even though one has seen the darker side of it, never forget to trust the ones which are worth it. And don’t worry, like Suraj and Nishtha, you too will realize whom to believe in and whom to not. Learn to appreciate the good times. 

Facebook will now pay you. Earn money for recommending products.

Image representing Facebook as depicted in Cru...
Image via CrunchBase
If rumours are to be believed the biggest and most popular social networking platform out there may just start paying you. Yes, we will get paid. After @mentions and #hashtags Facebook has gone one up and trying to emulate a model where users can recommend certain products in their status messages. This would use the ever bankable model of advertising - word of mouth and also open up greater markets and personal recommendations made for your friends by your friends. So imagine, if you're friend is contemplating to buy a Samsung Galaxy S4, Facebook may use you to recommend him a Nokia Lumia 920 instead. Well, isn't this what we do for free. Given the big way advertisers run after people to sell their stuff this could enable them to get up, close and personal to people who actually want an upmarket smartphone rather than just shooting bullets in thin air. 

Exactly how Facebook would drive this and consequently pay people is not ripe but only time will tell. In either case its the user that's going to benefit. After all he/she will get paid for doing the same thing what he/she was doing all this while. The big question is privacy. With many applications like "Who visited your profile" on the rise who quietly capture your personal details this could be one more way of putting too much online. 

But as we said, theres no confirmed news. It's just a rumour we have heard. So let's wait and watch and hope to become rich. 
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Sunday, June 02, 2013

Getting Even With Dad

As a child I’ve had terrible issues dealing with my father. My father, an electrical officer in merchant navy was someone who only made his appearance somewhere in the middle of the year (read when my school results were declared). On seeing my results he would have only one comment, “You were bad last time, this year you have become worse”.
It was his way or no way.
I somehow could never get my father. What he wanted and how he wanted it. Things had to be done his way for it to succeed. Even if you didn’t and still succeeded, there was still something to hear. The rule was simple, in order to not hear those words you had to do things his way. It was his way or no way.
Where academic performances didn’t take centre stage, my upbringing always got on his nerves. No fixed time to wake up, to sleep, for meals...you may read the entire article on Parentous.com
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